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Grundlegung -- Terminologische und konzeptionelle Grundlagen -- Vertiefung des Modells nachhaltiger Austauschrelationen -- Multinationale Unternehmen an der BoP: Reflexionen im Lichte von Corporate Citizenship -- Empirische Relevanz der behandelten Konzepte an der BoP -- Konklusion und Ausblick.
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In recent years, a considerable amount of research on adapted business for developing countries focused on the impact such endeavours have on the respective companies as well as on the affected people. However, the main emphasis within management sciences was on the economic outcomes or (even...
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