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The roles of the private and public sectors in poverty reduction
Karnani, Aneel Gobindram - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1585-1592
Persistent link: https://www.econbiz.de/10011854424
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Consumption lives at the bottom of the pyramid
Piacentini, Maria; Hamilton, Kathy - In: Marketing theory 13 (2013) 3, pp. 397-400
Persistent link: https://www.econbiz.de/10009790628
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Consumption, credit, and institutions : using field research and theory to consider poverty alleviation
Wheatley, W. Parker - In: Forum for social economics 43 (2014) 1, pp. 57-96
Persistent link: https://www.econbiz.de/10010371444
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Coping with poverty through internationalization and resistance : the role of religion
Yurdakul, Dicle; Atik, Deniz - In: Journal of macromarketing : examining the interactions … 36 (2016) 3, pp. 321-336
Persistent link: https://www.econbiz.de/10011561588
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Creative consumers in impoverished situations
Beninger, Stefanie; Robson, Karen - In: International journal of business and emerging markets … 6 (2014) 4, pp. 356-370
Persistent link: https://www.econbiz.de/10010508037
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The subsistence marketplaces approach to poverty : lications for marketing theory
Venugopal, Srinivas; Viswanathan, Madhu - In: Marketing theory 17 (2017) 3, pp. 341-356
Persistent link: https://www.econbiz.de/10011824998
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What the subsistence marketplaces stream is really about : beginning with micro-level understanding and being bottom-up
Viswanathan, Madhu - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1570-1584
Persistent link: https://www.econbiz.de/10011854359
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Stalking the poverty consumer : a retrospective examination of modern ethical dilemmas
Hill, Ronald Paul - 2007
Persistent link: https://www.econbiz.de/10003925216
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Winning poor consumers in Africa : best-practices from mobile network operators
Albeck, Wolfgang; Huth, Steffen; Braun, Marco - In: International journal of business and emerging markets … 6 (2014) 4, pp. 340-355
Persistent link: https://www.econbiz.de/10010508042
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Applying a Transformative Consumer Research Lens to Understanding and Alleviating Poverty
Blocker, Christopher Phillips - 2013
Increasing attention to global poverty and the development of market-based solutions for poverty alleviation continues … how applying a transformative consumer research (TCR) lens to poverty and its alleviation can generate productive insights …
Persistent link: https://www.econbiz.de/10013090666