We provide evidence that people have preferences for data privacy and show that these preferences partly reflect people's interest in controlling who receives their private information. Participants of an experiment face the decision to share validated personal information with peers. We compare...

In this paper we focus on the data collection activities of social networks, such as Facebook, Twitter and Instagram. We use choice modelling (mixed logit) techniques on a recent and rich sample of German social network users to assess and quantify their willingness to accept (WTA) the use of...