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Recent research is exploring the case for choice-induced changes in preferences using the free-choice paradigm of Brehm … (1956). Participants are faced with a choice between items that they have given the same rating of liking, two items at a … time, and it is found that an item not chosen in one choice has a lower tendency of being chosen in a subsequent choice …
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We propose an extension of Tversky's lexicographic semiorder to a model of boundedly rational choice. We explore the … connection with sequential rationalisability of choice, and we provide axiomatic characterisations of both models in terms of … observable choice data. …
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Consumers’ food preferences have led to a worldwide overweight rate of 35% in 2008. It is a matter of fact that overweight is closely linked to unhealthy eating habits. Most existing nutrition labels contain reference information in the form of aspirational levels such as the Percentage Daily...
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