Metoda conjoint analysis measurement została pierwotnie zaproponowana na gruncie badań psychometrycznych. W zastosowaniach marketingowych służy do pomiaru preferencji konsumentów względem produktów opisanych wektorem zmiennych, które mierzone są na skali nominalnej (w analizie pełnią...

The application of the conjoint analysis to the choice of study major problems is discussed. Each course is described by five variables: advice from parents, teachers, and friends; fashion; degree of course difficulty; attractiveness of the job after graduation; coincidence with personal...

The application of the conjoint analysis method to the study major choice problem is discussed. Each course is described by five variables: Advice from parents, teachers and friends (with three categories: strongly recommended, moderate support, none); Fashion (yes, no); Degree of course...