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When judgments and preferences fail to conform : research on preference reversals for product purchases
Müller, Holger; Kroll, Eike B.; Vogt, Bodo - 2010
Persistent link: https://www.econbiz.de/10008906799
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The St. Petersburg Paradox despite risk-seeking preferences : an experimental study
Kroll, Eike B.; Vogt, Bodo - 2010
Persistent link: https://www.econbiz.de/10008907353
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When judgments and preferences fail to conform : research on perference reversals for product purchases
Müller, Holger; Kroll, Eike B.; Vogt, Bodo - 2010
Persistent link: https://www.econbiz.de/10003941273
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Do real payment really matter? : a re-examination of the compromise effect in hypothetical and binding choice settings
Müller, Holger; Kroll, Eike B.; Vogt, Bodo - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 73-92
Persistent link: https://www.econbiz.de/10009530087