even when they offer little transaction convenience. We corroborate these findings with two large retail scanner price …

Prices that end with 9, also known as psychological price points, are common, comprising about 70% of the retail prices … price ending that has the same effects as 9-endings. In January 2014, the Israeli government passed a new regulation …. Thus, 90-ending prices became the new psychological price points, partially eliminating the regulation's intended effect. …