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The effects of perceived scarcity on consumers' processing of price information
Suri, Rajneesh
;
Kohli, Chiranjeev
;
Monroe, Kent B.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 89-100
Persistent link: https://www.econbiz.de/10003485146
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The price is right? : guidelines for pricing to enhance profitability
Kohli, Chiranjeev
;
Suri, Rajneesh
- In:
Business horizons
54
(
2011
)
6
,
pp. 563-573
Persistent link: https://www.econbiz.de/10009381878
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