Product sales and rentals often occur in parallel, allowing customers to choose their preferred option. In settings where consumers face significant valuation uncertainty, rentals also provide a mechanism for consumers to discover whether they like a product. For some products, such as movies...

A modern effective business model involves the use of an appropriate pricing strategy. However, what matters is not only short-term profitability but also the long-term loyalty of clients. The main purpose of this paper is to present a specific transactional pricing strategy for a second-hand...