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This note presents an ordered search model in which consumers search both for price and product fitness. We construct … an equilibrium in which there is price dispersion and prices rise in the order of search. The top firms in consumer … search process, though charge lower prices, earn higher profits due to their larger market shares. …
Persistent link: https://www.econbiz.de/10011523970
We investigate the impact of consumer search and competition on pricing strategies in Germany’s electricity retail. We … utilize a unique panel dataset on spatially varying search requests at major online price comparison websites to construct a … direct measure of search intensity and combine this information with zip code level data on electricity tariffs between 2011 …
Persistent link: https://www.econbiz.de/10011446819
We study how consumer search affects pricing in markets with incumbents and entrants using panel data on German … electricity retail markets. Consumers observe the baseline price of the incumbent and decide whether or not to search. Incumbent … baseline rate while entrants decrease their tariffs if consumer search increases. Moreover, the incumbent price discriminates …
Persistent link: https://www.econbiz.de/10011916675
Persistent link: https://www.econbiz.de/10011286234
We present a strategic game of pricing and targeted-advertising. Firms cansimultaneously target priceadvertisements to different groups of customers, or to the entiremarket. Pure strategy equilibria do not exist and thus marketsegmentation cannot occur surely. Equilibria exhibit random...
Persistent link: https://www.econbiz.de/10010325630
We study a seller's optimal mechanism for maximizing revenue when the buyer may present evidence relevant to the buyer's value, or when different types of buyer have a differential ability to communicate. We introduce a dynamic bargaining protocol in which the buyer first makes a sequence of...
Persistent link: https://www.econbiz.de/10009244314
We present a strategic game of pricing and targeted-advertising. Firms cansimultaneously target priceadvertisements to different groups of customers, or to the entiremarket. Pure strategy equilibria do not exist and thus marketsegmentation cannot occur surely. Equilibria exhibit random...
Persistent link: https://www.econbiz.de/10011333902
. Information can come through two different channels: advertising and sequential consumer search. We arrive at the following … results. First, there is no monotone relationship between prices and the degree of advertising. Second, advertising and search … are “substitutes” for a large range of parameters. Third, when the cost of either search or advertising vanishes, the …
Persistent link: https://www.econbiz.de/10011343292
consider a market with sequential consumer search in which firms often encourage first-time visitors to buy immediately, either …
Persistent link: https://www.econbiz.de/10011524813
We examine the indirect impact of price deals, which occurs through the formation of expected future prices, on households' purchase decisions. Two competing learning processes of households' formation of expected future deals that lead to opposite predictions are proposed. Under a...
Persistent link: https://www.econbiz.de/10013113962