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~subject:"Preismanagement"
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Preismanagement
Denmark
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Dänemark
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Consumer behaviour
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Konsumentenverhalten
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Brand
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Markenartikel
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Print advertising
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Printwerbung
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1980-1993
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Brand image
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Brand management
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Coffee
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Food trade
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Kaffee
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Lebensmittelhandel
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Markenführung
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Newspaper
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Pricing strategy
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Promotional materials
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Sonderangebot
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Special offers
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Ferreira, José A.
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Ravn, Hans F.
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Stenvinkel Nilsson, Ole
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Research report / Institute of Mathematical Statistics and Operations Research, Technical University of Denmark
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ECONIS (ZBW)
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Optimal price policy in a dynamic model of consumer brand choice
Ferreira, José A.
;
Stenvinkel Nilsson, Ole
;
Ravn, Hans F.
-
1984
Persistent link: https://www.econbiz.de/10000709354
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