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Advertising and consumer search in a duopoly model
Janssen, Maarten C. W.; Non, Mariëlle C. - 2005
. Information can come through two different channels: advertising and sequential consumer search. We arrive at the following … results. First, there is no monotone relationship between prices and the degree of advertising. Second, advertising and search … are “substitutes” for a large range of parameters. Third, when the cost of either search or advertising vanishes, the …
Persistent link: https://www.econbiz.de/10011343292
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The effects of prices, advertising, expenditures, and demographics on demand for nonalcoholic beverages
Okrent, Abigail M.; MacEwan, Joanna P. - In: Agricultural and resource economics review : ARER 43 (2014) 1, pp. 31-52
Persistent link: https://www.econbiz.de/10010367515
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Joint pricing and advertising strategy with reference price effect
Lu, Lihao; Gou, Qinglong; Tang, Wansheng; Zhang, Jianxiong - In: International journal of production research 54 (2016) 17/18, pp. 5250-5270
Persistent link: https://www.econbiz.de/10011530197
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Price advertising by manufacturers and dealers
Xu, Linli; Wilbur, Kenneth C.; Siddarth, S.; … - In: Management science : journal of the Institute for … 60 (2014) 11, pp. 2816-2834
Persistent link: https://www.econbiz.de/10010461797
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An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift; Heeralal, Shalen - 2022
Persistent link: https://www.econbiz.de/10012887823
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In-store advertising by competitors
Kuksov, Dmitri; Prasad, Ashutosh; Zia, Mohammad - In: Marketing science : the marketing journal of the … 36 (2017) 3, pp. 402-425
Persistent link: https://www.econbiz.de/10011695445
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Strategic pricing and advertising in the presence of a counterfeiter
Buratto, Alessandra; Grosset, Luca; Zaccour, Georges - In: IMA journal of management mathematics 27 (2016) 3, pp. 397-418
Persistent link: https://www.econbiz.de/10011593259
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"Advertisements of every kind to bring their brand into notoriety" : branding and "brandolatry" in the nineteenth-century champagne trade in Britain
Harding, Graham - In: Journal of wine economics 12 (2017) 4, pp. 378-385
Persistent link: https://www.econbiz.de/10011849655
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Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.; Kim, Sujin; Corner, Gabrielle; Yoon, Sukki - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
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A theory of stable price dispersion
Myatt, David P.; Ronayne, David - 2019 - Revised: October, 2019
Persistent link: https://www.econbiz.de/10012193912