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Price discrimination through a distribution channel : theory and evidence

Gerstner, Eitan - In: The American economic review 84 (1994) 5, pp. 1437-1445

Persistent link: https://www.econbiz.de/10001174528

Price-matching policies : an empirical case

Hess, James D. - In: Managerial and decision economics : MDE ; the … 12 (1991) 4, pp. 305-315

Persistent link: https://www.econbiz.de/10001135507

Should captive sardines be compensated? : serving customers in a confined zone

Chen, Rachel R.; Gerstner, Eitan; Yang, Yinghui - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 599-608

Persistent link: https://www.econbiz.de/10003868077

For a few cents more : why supersize unhealthy food?

Dobson, Paul; Gerstner, Eitan - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 770-778

Persistent link: https://www.econbiz.de/10008652568

Offering Low Price Guarantees to Improve Customer Retention

McWilliams, Bruce; Gerstner, Eitan - 2006

Major retailers in the USA offer Money Back Guarantees (MBGs) under which they return money to dissatisfied customers. Some of these retailers also offer Low price Guarantees (LPGs) under which they promise to refund price differences if buyers find a lower price after purchase. Some researchers...

Persistent link: https://www.econbiz.de/10014058006