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An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature

Ndlovu, Sbonelo Gift; Heeralal, Shalen - 2022

Persistent link: https://www.econbiz.de/10012887823

"Advertisements of every kind to bring their brand into notoriety" : branding and "brandolatry" in the nineteenth-century champagne trade in Britain

Harding, Graham - In: Journal of wine economics 12 (2017) 4, pp. 378-385

Persistent link: https://www.econbiz.de/10011849655

Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals

Kim, Kacy K.; Kim, Sujin; Corner, Gabrielle; Yoon, Sukki - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 314-327

Persistent link: https://www.econbiz.de/10012179027

9-ending prices in retail advertisements : Indian consumers' price perception and proneness to buy

Kumar, Santosh; Pandey, Mrinalini - In: International journal of revenue management : IJRM 12 (2021) 1/2, pp. 1-33

Persistent link: https://www.econbiz.de/10012521680

The CSR spillover effect on consumer responses to advertised reference price promotion

Lin, Chih-Huang; Lii, Yuan-Shuh; Ding, May-Ching - In: Administrative Sciences : open access journal 12 (2022) 1, pp. 1-13

This paper highlights the moderating effect of retailer CSR perception and CSR contribution type on the relationship between advertised reference price (ARP) and consumer evaluations. A two-by-three between-subjects factorial design is employed with the manipulation of ARP and CSR contribution...

Persistent link: https://www.econbiz.de/10012817828

Behaviorally targeted location-based mobile marketing

Bernritter, Stefan F.; Ketelaar, Paul E.; Sotgiu, Francesca - In: Journal of the Academy of Marketing Science 49 (2021) 4, pp. 677-702

Persistent link: https://www.econbiz.de/10012587383

Elasticities and dynamics of on-line price promotions and advertising

Bratina, Danjel - In: Economic research 31 (2018) 1,2, pp. 1228-1239

Persistent link: https://www.econbiz.de/10012391416

Changing consumers' minds at the point of sale : price discounts vs. in-store advertising

Johnen, Marius; Schnittka, Oliver - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 49-71

Persistent link: https://www.econbiz.de/10012229417

Predicting mobile advertising response using consumer colocation networks

Zubcsek, Peter Pal; Katona, Zsolt; Sárváry, Miklós - In: Journal of marketing 81 (2017) 4, pp. 109-126

Persistent link: https://www.econbiz.de/10011734907

Consumers' behavioural responses to price promotions of organic products : an introspective pre-study and an online field experiment

Isojärvi, Jyrki; Aspara, Jaakko - In: European journal of marketing 57 (2023) 7, pp. 1804-1825

Persistent link: https://www.econbiz.de/10014342168

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