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"Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic...
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"The dominance of economic repertories of value is a relatively new phenomenon, and one which directly correlates to the steady advent of capitalism in early modern Europe. This volume brings together scholars with expertise in a variety of related fields, including economic history, the history...
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We use bank retail interest rates as price examples in a study of the determinants of price durations. The extraordinary richness of the data allows us to address some major open issues from the price rigidity literature, such as the functional form of the hazard of changing a price, the effect...
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Titelseite -- Professionelles Preismanagement -- Impressum -- Vorwort -- Inhaltsverzeichnis -- Abbildungsverzeichnis … Preismanagements -- 2.1 Definitionen -- 2.1.1 Preis -- 2.1.2 Inhalte des Preismanagements -- 2.2 Preismanagement als Prozess -- B Die … Unternehmen -- 4 Umfeld des Preismanagements -- 4.1 Das Unternehmen -- 4.2 Mikroumwelt -- 4.2.1 Marktcharakteristika -- 4 …
Persistent link: https://www.econbiz.de/10011909013
Several models posit a positive cross-sectional correlation between markups and firm size, which, among others, characterizes misallocation, factor shares, and gains from trade. Yet, taking labor market power into account in markup estimation, we show that larger firms have lower markups. This...
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erfolgreiches Preismanagement im Systemgeschäft ab. …
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