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Firms are increasingly using technology to enable targeted, or "personalized" pricing strategies. In settings where prices are transparent to all consumers, however, there is the potential that inter-personal price differences will be perceived as inherently unfair. In response, firms may...
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Consumer-product manufacturers, and retailers that sell their products, often sell slightly differentiated items for reasons other than appealing to heterogeneous tastes — different sizes of a popular brand, or different flavors in a common product line for instance. We argue that this...
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"Hard discounters" are retail formats that set retail food prices even lower than existing discount formats, such as Walmart and Target. Offering limited assortments and focusing on store-brands, these formats promise to change the competitive landscape of food retailing. In this paper, we study...
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