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~subject:"Preismanagement"
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Preismanagement
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Redefining loss averse and gain seeking consumer price behavior : based on demand response
Kallio, Markku
;
Halme, Merja
-
2009
Persistent link: https://www.econbiz.de/10003910853
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Consumer price effects : loss aversion in value vs. in demand
Kallio, Markku
;
Halme, Merja
;
Aspara, Jaakko
- In:
Journal of the Operational Research Society
71
(
2020
)
8
,
pp. 1306-1314
Persistent link: https://www.econbiz.de/10012264574
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3
Revisiting demand reactions to price changes
Halme, Merja
;
Somervuori, Outi
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2009
Persistent link: https://www.econbiz.de/10003816574
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