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~subject:"Preismanagement"
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Preismanagement
Consumer behaviour
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Einzelhandel
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Pricing strategy
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Retail trade
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Comparison
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Partially comparative pricing
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assimilation
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competitive price comparisons
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contrast
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partially comparative pricing
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price beliefs
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Miniard, Paul W.
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Mohammed, Shazad Mustapha
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Journal of marketing
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The journal of product & brand management
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ECONIS (ZBW)
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Reassessing retailers' usage of partially comparative pricing
Mohammed, Shazad Mustapha
;
Miniard, Paul W.
- In:
The journal of product & brand management
22
(
2013
)
2
,
pp. 172-179
Persistent link: https://www.econbiz.de/10009745801
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Retailers' use of partially comparative pricing : from across-category to within-category effects
Miniard, Paul W.
;
Mohammed, Shazad Mustapha
;
Barone, …
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 33-48
Persistent link: https://www.econbiz.de/10009782085
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