Showing 1 - 10 of 192
This paper analyzes dynamic advertising and pricing policies in a durable-good duopoly. The proposed infinite-horizon model, while general enough to capture dynamic price and advertising interactions in a competitive setting, also permits closed-form solutions. We use differential game theory to...
Persistent link: https://www.econbiz.de/10012759421
Modern revenue managers understand, anticipate, and react to market demand to maximize their businesses' revenues. They often do so by analyzing, forecasting, and optimizing their fixed, perishable inventory, and time-variable supply, through dynamic prices. Hence, the objective of pricing and...
Persistent link: https://www.econbiz.de/10012907534
Major retailers in the USA offer Money Back Guarantees (MBGs) under which they return money to dissatisfied customers. Some of these retailers also offer Low price Guarantees (LPGs) under which they promise to refund price differences if buyers find a lower price after purchase. Some researchers...
Persistent link: https://www.econbiz.de/10014058006
In many service industries, firms introduce three-part tariffs to replace or complement existing two-part tariffs. As opposed to two-part tariffs, three-part tariffs offer allowances, or “free” units of the service. Behavioral research suggests that the attributes of a pricing plan may...
Persistent link: https://www.econbiz.de/10014046319
To provide a more exible workhorse model of temporary price reductions or "sales", this paper presents a substantially generalized "clearinghouse" sales framework. Our framework permits multiple dimensions of firm heterogeneity, and views firms as competing directly in utility rather than...
Persistent link: https://www.econbiz.de/10011557241
We experimentally examine the effects of drip pricing on seller strategies and buyer behavior as well as the implications for regulation. Sellers set two prices: a base price and a drip price. At first, buyers only observe the base prices and make a tentative purchase decision. Revealing the...
Persistent link: https://www.econbiz.de/10011892971
We consider product markets in which consumers are interested only in a specific product category and initially do not know which product category matches their tastes. Using sophisticated tracking technologies, an intermediary can make inferences about a consumer's preferred product category...
Persistent link: https://www.econbiz.de/10011492145
This article investigates the price movements of home electronics products listed on a Japanese price comparison site. Our findings are as follows. (1) Price dispersion increases at earlier stages of the product life cycle and decreases at later stages. (2) The size of the price changes is...
Persistent link: https://www.econbiz.de/10014203440
Persistent link: https://www.econbiz.de/10012709423
There is a substantial literature that documents the presence of state dependent utility with packaged goods data. Typically, a form of brand loyalty is detected whereby there is a higher probability of purchasing the same brand as has been purchased in the recent past. The economic significance...
Persistent link: https://www.econbiz.de/10012713352