We examine pricing in markets where products may be of heterogeneous quality and buyers have heterogeneous preferences. The sellers cannot credibly communicate the quality they offer, and consequently price acts as a signal of quality. We determine the equilibria of the model both when the...

This paper takes advantage of a natural experiment to examine the relationship between the price and saliency of health services. A large employer e-mailed individually-targeted health education encouraging high-value care to high-risk employees. Weeks before the program launched, a company...

Endogenous timing can help to derive the time structure of decision making instead of assuming it as exogenously given. In our study we consider a homogeneous market where, like in the model of Kreps and Scheinkman (1983), sellers determine sales capacities before prices. Sellers must serve...

Firms in many industries engage in price obfuscation – tactics that intentionally make prices more difficult for consumers to discern. While existing research has focused on the short-term financial gains that motivate firms to obfuscate, reputational concerns may at least partially counteract...