We develop a two-sided market model with an upstream-downstream structure. More specifically, the platform consists of two rival upstream firms and a downstream monopolist. Each upstream firm negotiates the input price (license fee) with the downstream monopolist and also chooses the amount of...

The central prediction of the current paper is that manufacturer price advertising may be a less effective tool for influencing demand than retailer price advertising. We manipulate the source of a price advertisement in an experiment run on a sample of pick-up truck owners. Manufacturer price...

This study aims to deepen the understanding of evaluating TV ad spots by their immediate effects on important online activities. The authors merged minute-by-minute brand search and price search data with spot-level TV advertisement data for the three leading pickup truck brands in the U.S. over...

Temporal distance refers to the time between purchase and consumption in advanced-sales industries. We explore how the response of aggregate demand to price changes with temporal distance in a large, proprietary dataset of Florida cruise prices, bookings, and product attributes. We offer the...

This document contains supporting materials for the following article: Price Advertising by Manufacturers and Dealers by Linli Xu, Kenneth C. Wilbur, S. Siddarth, and Jorge M. Silva-Risso. The paper "Price Advertising by Manufacturers and Dealers" to which these Appendices apply is available at...