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Effectiveness of measures assessing response to price information
Desmet, Pierre - In: The journal of product & brand management 25 (2016) 7, pp. 676-686
Persistent link: https://www.econbiz.de/10011616257
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Revisiting three decades of price premium research in marketing : a literature review
Singh, Gaganpreet; Pandey, Neeraj - In: International journal of revenue management : IJRM 8 (2014/2015) 3/4, pp. 219-240
Persistent link: https://www.econbiz.de/10011546881
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An insight into pay-what-you-want pricing
Roy, Rajat - In: Marketing intelligence & planning 33 (2015) 5, pp. 733-748
Persistent link: https://www.econbiz.de/10011447599
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Store brand vs. national brand prices : willingness to pay ≠ willingness to accept
Boyle, Peter J.; Lathrop, E. Scott; Kim, Hyoshin - In: Journal of global scholars of marketing science : … 31 (2021) 4, pp. 563-579
Persistent link: https://www.econbiz.de/10012622608
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Product-line strategies
Bailey, Earl L. (contributor) - 1982
Persistent link: https://www.econbiz.de/10000534125
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Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael (ed.); Plinke, Wulff (contributor) - 1999
Persistent link: https://www.econbiz.de/10000667810
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Die richtige Wettbewerbsposition finden
D'Aveni, Richard A. - In: Harvard-Business-Manager : das Wissen der Besten 30 (2008) 3, pp. 78-91
Persistent link: https://www.econbiz.de/10003650469
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Too close to be similar : product and price competition in retail gasoline markets
Iyer, Ganesh; Seetharaman, P. B. - In: Quantitative marketing and economics : QME 6 (2008) 3, pp. 205-234
Persistent link: https://www.econbiz.de/10003765607
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Herausforderungen in der Musikindustrie
Clement, Michel; Papies, Dominik; Schusser, Oliver W. - In: Ökonomie der Musikindustrie, (pp. 3-13). 2008
Persistent link: https://www.econbiz.de/10003776642