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~subject:"Preismanagement"
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Preismanagement
Product management
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Pethig, Rüdiger
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ECONIS (ZBW)
94
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1
Effectiveness of measures assessing response to price information
Desmet, Pierre
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 676-686
Persistent link: https://www.econbiz.de/10011616257
Saved in:
2
Revisiting three decades of price premium research in marketing : a literature review
Singh, Gaganpreet
;
Pandey, Neeraj
- In:
International journal of revenue management : IJRM
8
(
2014/2015
)
3/4
,
pp. 219-240
Persistent link: https://www.econbiz.de/10011546881
Saved in:
3
An insight into pay-what-you-want pricing
Roy, Rajat
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 733-748
Persistent link: https://www.econbiz.de/10011447599
Saved in:
4
Store brand vs. national brand prices : willingness to pay ≠ willingness to accept
Boyle, Peter J.
;
Lathrop, E. Scott
;
Kim, Hyoshin
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 563-579
Persistent link: https://www.econbiz.de/10012622608
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5
Product-line strategies
Bailey, Earl L.
(
contributor
)
-
1982
Persistent link: https://www.econbiz.de/10000534125
Saved in:
6
Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10000667810
Saved in:
7
Die richtige Wettbewerbsposition finden
D'Aveni, Richard A.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
3
,
pp. 78-91
Persistent link: https://www.econbiz.de/10003650469
Saved in:
8
Too close to be similar : product and price competition in retail gasoline markets
Iyer, Ganesh
;
Seetharaman, P. B.
- In:
Quantitative marketing and economics : QME
6
(
2008
)
3
,
pp. 205-234
Persistent link: https://www.econbiz.de/10003765607
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9
Digital Economy : Probleme und Besonderheiten bei der Gestaltung und strategischen Platzierung von Informationsgütern im Rahmen des globalen Wettbewerbs
Otto, Markus
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003786098
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10
Herausforderungen in der Musikindustrie
Clement, Michel
;
Papies, Dominik
;
Schusser, Oliver W.
- In:
Ökonomie der Musikindustrie
,
(pp. 3-13)
.
2008
Persistent link: https://www.econbiz.de/10003776642
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