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A firm faces random demand for a service it delivers on a given future date. To boost demand, the firm hires a sales agent who exerts unobservable effort continuously over time. The firm is concerned not only with increasing current demand, but also with smoothing demand over time to avoid...
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Online-to-offline (O2O) platforms such as Groupon and ClassPass match excess offline capacity with online demand but are struggling for profitability in practice. We analytically study two commonly observed O2O pricing approaches, per-use pricing and subscription pricing. We examine how each...
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We study the impact of streaming strategies on total revenues for movies. Using panel data from 2013-2021 on US box office ticket sales, transactional video on demand (TVOD) rentals, digital sales, DVD/Blu-ray sales and rentals, as well as streaming video on-demand (SVOD) availability...
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