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Promotion planning and supply chain contracting in a high-low pricing environment
Breiter, Andreas; Huchzermeier, Arnd - In: Production and operations management : an international … 24 (2015) 2, pp. 219-236
Persistent link: https://www.econbiz.de/10010528694
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Stochastic option bundling and bundle pricing
Fürderer, Ralph - In: Automobilmarktforschung : Nutzenorientierung von …, (pp. 131-156). 1996
Persistent link: https://www.econbiz.de/10001293676
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Optimale Preisbündelung unter Unsicherheit
Fürderer, Ralph - In: Marketing, (pp. 117-133). 1997
Persistent link: https://www.econbiz.de/10001320640
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Joint in-season and out-of-season promotion demand forecasting in a retail environment
Wolters, Jannik; Huchzermeier, Arnd - In: Journal of retailing 97 (2021) 4, pp. 726-745
Persistent link: https://www.econbiz.de/10013270716