//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Preismanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The role of brand personality...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Preismanagement
Consumer behaviour
12
Konsumentenverhalten
12
Brand image
4
Designation of origin
4
Herkunftsbezeichnung
4
Markenimage
4
Brand
3
Brand management
3
Brasilien
3
Brazil
3
Emotion
3
Experiment
3
Markenartikel
3
Markenführung
3
National identity
3
Personality psychology
3
Persönlichkeitspsychologie
3
Advertising
2
Advertising appeals
2
Advertising effects
2
Canada
2
Choice of transport mode
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Cultural identity
2
Identity salience
2
Kanada
2
Kaufentscheidung
2
Kulturelle Identität
2
Media context
2
National culture
2
Nationalkultur
2
Personalisierung
2
Personalization
2
Pricing strategy
2
Purchase decision
2
Social values
2
Soziale Werte
2
Students
2
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Carneiro de Lima, Renata
1
Carvalho, Sergio W.
1
Huang, Lei
1
Häubl, Gerald
1
Oliveira Mota, Márcio de
1
Sen, Sankar
1
Trifts, Valerie
1
more ...
less ...
Published in...
All
Journal of business ethics : JOBE
1
Journal of marketing theory and practice
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Price versus nice? : how unfavorable price comparisons help retain customers
Trifts, Valerie
;
Huang, Lei
;
Häubl, Gerald
- In:
Journal of marketing theory and practice
21
(
2013
)
2
,
pp. 163-178
Persistent link: https://www.econbiz.de/10009777322
Saved in:
2
Consumer reactions to CSR : a Brazilian perspective
Carvalho, Sergio W.
;
Sen, Sankar
;
Oliveira Mota, Márcio de
- In:
Journal of business ethics : JOBE
91
(
2010
),
pp. 291-310
Persistent link: https://www.econbiz.de/10008772257
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->