Runge, Julian; Nair, Harikesh; Levav, Jonathan - 2019 - This draft: March 18, 2019
convert free users to paying ones. Price promotions (or “sales”) are often used in freemium to induce the conversion. However …, the causal effect of exposing consumers to such inter-temporal price variation is unclear. While sales can generate …, where the base version is sold for free, so that sales form extreme price cuts on the overall product combination. We work …