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~subject:"Preismanagement"
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Preismanagement
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Klein, Kristina
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ECONIS (ZBW)
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Dual effect-based market segmentation and price optimization
Theyson, Sven
;
Klein, Kristina
;
Spann, Martin
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659912
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2
Dual effect-based market segmentation and price optimization
Theysohn, Sven
;
Klein, Kristina
;
Völckner, Franziska
; …
- In:
Journal of business research : JBR
66
(
2013
)
4
,
pp. 480-488
Persistent link: https://www.econbiz.de/10009724777
Saved in:
3
Essays on the effects of brand names and prices on consumer behavior
Klein, Kristina
-
2012
Persistent link: https://www.econbiz.de/10009568257
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