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~subject:"Presseverlag"
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Presseverlag
Printwerbung
663
Print advertising
662
Werbewirkung
227
Advertising effects
218
Werbung
208
Advertising
194
Deutschland
150
Anzeigenwerbung
149
Germany
126
Consumer behaviour
112
Konsumentenverhalten
112
Zeitung
109
USA
107
Newspaper
106
United States
101
Emotionale Werbung
93
Press publisher
84
Theorie
80
Theory
80
Emotional branding
74
Zeitschrift
74
Internet marketing
67
Online-Marketing
67
Magazine
47
Brand management
41
Markenführung
41
Werbepsychologie
40
Marketing
39
Psychology of advertising
37
Emotion
36
Zielgruppe
33
Bibliometrics
32
Bibliometrie
32
Großbritannien
32
Preismanagement
31
Pricing strategy
31
United Kingdom
31
Schätzung
30
Estimation
29
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Online availability
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Free
25
Undetermined
18
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Book / Working Paper
51
Article
34
Type of publication (narrower categories)
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Article in journal
29
Aufsatz in Zeitschrift
29
Graue Literatur
16
Non-commercial literature
16
Arbeitspapier
15
Working Paper
15
Aufsatz im Buch
3
Book section
3
Hochschulschrift
3
Thesis
3
Article
1
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
Collection of articles written by one author
1
Conference paper
1
Guidebook
1
Konferenzbeitrag
1
Konferenzschrift
1
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1
Ratgeber
1
Sammlung
1
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English
72
German
12
Serbian
1
Author
All
Laussel, Didier
5
Sonnac, Nathalie
5
Flath, David
4
Gabszewicz, Jean Jaskold
4
Kaiser, Ulrich
4
Sridhar, Shrihari
4
Sriram, S.
4
Dewenter, Ralf
3
Kranenburg, Hans L. van
3
Blum, Eleanor
2
Chandra, Ambarish
2
Chauhan, Gajendra Singh
2
Das, Madhusmita
2
Djourelova, Milena
2
Durante, Ruben
2
Martin, Gregory J.
2
Nyilasy, Gergely
2
Pattabhiramaiah, Adithya
2
Poonia, Arun Kumar
2
Reid, Leonard N.
2
Szameitat, Thorsten
2
Abbring, J. H.
1
Abbring, Jaap H.
1
Björkroth, Tom
1
Budzinski, Oliver
1
Butler, Nancy
1
Chiang, Chun-Fang
1
Edwards, Edward
1
Everhard, Jörn
1
Ferguson, James M.
1
Focke, Florens
1
Fritz, Angela
1
Funk, Thomas F.
1
Förster, Kati
1
Gabszewicz, Jean J.
1
Grönlund, Mikko
1
Grønnevet, Gorm
1
Grüblbauer, Johanna
1
Hackley née Tiwsakul, Rungpaka Amy
1
Hawkins, Richard A.
1
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Institution
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Deutschland / Bundeswehr / Universität Hamburg
2
Bundesverband Deutscher Anzeigenblätter
1
Graduate School Of Business Administration
1
National Industrial Conference Board
1
United States / Children's Bureau
1
Universität Rostock / Lehrstuhl für Volkswirtschaftslehre
1
Published in...
All
The journal of media economics
3
Vierteljahrshefte zur Wirtschaftsforschung
3
CORE discussion paper : DP
2
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
2
History of retailing and consumption
2
Journal of advertising research
2
Journal of media business studies
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
Working papers / Center on Japanese Economy and Business
2
Applied economics quarterly
1
CESifo working papers
1
Commission of Inquiry into the Marketing of Beef and Veal. Research report
1
Conference Board Reports
1
Discussion paper
1
Discussion papers / CEPR
1
Economics of art and culture : invited papers at the 12th international conference of the Association of Cultural Economics International
1
Edicija master
1
Erasmus journal for philosophy and economics : EJPE
1
Georgia Tech Scheller College of Business research paper
1
Handbook of media economics ; volume 1
1
International - Europäisch - Regional
1
International journal of economic policy studies
1
International journal of economic research
1
Introducing media studies
1
Its Bureau publication
1
Its Conference Board reports. Studies in personnel policy
1
JMM : the international journal on media management
1
Japan and the world economy : international journal of theory and policy
1
Journal of business & economics research
1
Journal of current issues and research in advertising : JCIRA
1
Journal of economic behavior & organization : JEBO
1
Journal of historical research in marketing
1
Journal of promotion management : JPM
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
NHH Dept. of Finance & Management Science Discussion Paper
1
Praxisforum Medienmanagement
1
Promotional culture and convergence : markets, methods, media
1
Quantitative marketing and economics : QME
1
Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
1
Reihe: Marketing, Handel und Management
1
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Source
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ECONIS (ZBW)
84
EconStor
1
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1
Selling news and advertising space : the economics of Dutch newspapers
Abbring, Jaap H.
;
Ours, Jan C. van
-
1993
Persistent link: https://www.econbiz.de/10000864842
Saved in:
2
Selling news and advertising space : the economics of Dutch newspapers
Abbring, J. H.
;
Ours, J. C. van
-
1994
Persistent link: https://www.econbiz.de/10000549340
Saved in:
3
Basic books in the mass media : an annotated, selected booklist covering general communications, book publishing, broadcasting, film, magazines, newspapers, advertising, indexes, a...
Blum, Eleanor
-
1972
Persistent link: https://www.econbiz.de/10000556047
Saved in:
4
Newspapers
Butler, Nancy
-
1989
-
2. impr
Persistent link: https://www.econbiz.de/10000126125
Saved in:
5
Newspaper advertising and promotion
McClure, Leslie Willard
-
1950
Persistent link: https://www.econbiz.de/10000674735
Saved in:
6
Reference books in the mass media : an annotated, selected booklist covering book publishing, broadcasting, films, newspapers, magazines, and advertising
Blum, Eleanor
-
1962
Persistent link: https://www.econbiz.de/10000021360
Saved in:
7
Der Einfluss der Marktstellung auf die Anzeigen- und Vertriebspreise regionaler Tageszeitungen
Nienstedt, Heinz-Werner
;
Proner, Patrick
;
Scherer, Joerg
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
5
(
2008
),
pp. 6-18
Persistent link: https://www.econbiz.de/10003779519
Saved in:
8
Nachfrageabhängigkeiten und Durchschnittskosten : Anmerkungen zur Anzeigen-Auflagen-Spirale
Rott, Armin
;
Kohlschein, Ingo
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
4
(
2007
),
pp. 62-69
Persistent link: https://www.econbiz.de/10003488504
Saved in:
9
Price competition in media industries
Chandra, Ambarish
-
2006
Persistent link: https://www.econbiz.de/10003971765
Saved in:
10
Ökonomie des Presseverlages
Stahmer, Frank
-
1995
Persistent link: https://www.econbiz.de/10008730080
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