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Etude de l'effet de signal de la promotion sur l'acceptation d'achat d'un produit de grande consommation
Desmet, Pierre - Université Paris-Dauphine (Paris IX) - 2003
associated with a price discount. An individual utility model is used to analyse empirical data from Gabor & Granger study …. Results show that signal increase price effect and that, contrary to usual expectations, it increase by rejection because the … price is too high. Asymmetric effect for a positive devation from the reference price is also not validated. …
Persistent link: https://www.econbiz.de/10010708747
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When does the price affect the taste? : results from a wine experiment
Almenberg, Johan; Dreber, Anna - 2009 - Rev. March 2, 2010
We designed an experiment that examines how knowledge about the price of a good, and the time at which the information … is received, affects how the good is experienced. The good in question was wine, and the price was either high or low …. Our results suggest that hosts offering wine to guests can safely reveal the price: much is gained if the wine is …
Persistent link: https://www.econbiz.de/10003826777
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When Does the Price Affect the Taste? Results from a Wine Experiment
Almenberg, Johan - 2010
We designed an experiment that examines how knowledge about the price of a good, and the time at which the information … is received, affects how the good is experienced. The good in question was wine, and the price was either high or low …. Our results suggest that hosts offering wine to guests can safely reveal the price: much is gained if the wine is …
Persistent link: https://www.econbiz.de/10013152920
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Buyer success and failure in bargaining and its consequences
Putthiwanit, Chutinon; Ho, Shu-Hsun - Volkswirtschaftliche Fakultät, … - 2011
This study aims to investigate the process of buyers’ subsequent attitudes and subsequent actions and their relationships depended on the bargaining outcomes. Depth interviews were employed in order to explore the success, the failure, and the consequent actions in dyadic bargaining under the...
Persistent link: https://www.econbiz.de/10011258087
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Buyer success and failure in bargaining and its consequences
Putthiwanit, Chutinon; Ho, Shu-Hsun - Volkswirtschaftliche Fakultät, … - 2011
This study aims to investigate the process of buyers’ subsequent attitudes and subsequent actions and their relationships depended on the bargaining outcomes. Depth interviews were employed in order to explore the success, the failure, and the consequent actions in dyadic bargaining under the...
Persistent link: https://www.econbiz.de/10009322629
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Factors Determinants the Choice of Mobile Service Providers: Structural Equation Modeling Approach on Bangladeshi Consumers
Haque, Haque , Ahasanul; Rahman, Sabbir; Rahman, Rahman … - In: Business and Economics Research Journal 1 (2010) 3, pp. 17-17
background, price, service quality, product quality and availability and promotional offers for consumer perception. Thus the … are related to the casual processes significantly. Among all the significant variables, from our result, Price is the most …
Persistent link: https://www.econbiz.de/10008691707
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WHAT MATTERS TO STORE BRAND EQUITY? AN APPROACH TO SPANISH LARGE RETAILING IN A DOWNTURN CONTEXT / ¿QUÉ ES IMPORTANTE EN EL VALOR DE LAS MARCAS DEL DISTRIBUIDOR? UNA APROXIMACIÓN A...
Calvo-Porral, Cristina; Martinez-Fernández, … - In: Investigaciones Europeas de Dirección y Economía de … 19 (2013) 3, pp. 136-146
Store brands account for 41% of the Spanish market share in 2011, and a further increase is expected in next years due to economic crisis, which makes up an increasingly competitive market with great research interest. In this context, our study aims to analyze which variables have a relevant...
Persistent link: https://www.econbiz.de/10010850495
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CUSTOMER SATISFACTION IN MOBILE PHONE SERVICES IN BANGLADESH: A SURVEY RESEARCH
Uddin, Mohammed Belal; Akhter, Bilkis - In: Management and Marketing Journal X (2012) 1, pp. 20-36
structural model were applied to analyze data. The empirical results demonstrate that service quality and fair price have …. Perceived value has mediating role between quality, charge fairness and satisfaction. Furthermore, result shows that fair price …
Persistent link: https://www.econbiz.de/10010819506
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How retailer money-back guarantees influence consumer preferences for retailer versus national brands
Desmet, Pierre - Université Paris-Dauphine (Paris IX) - 2014
on their perceived value and credibility, related to other extrinsic clues, such as price and brand. An analysis of an … the size of the price differential between retailer and national brands. Finally, the effect of a money-back guarantee …
Persistent link: https://www.econbiz.de/10010783755
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THE IMPORTANCE OF PRICE IN THE POSITIONING OF FOOD BRANDS IN ROMANIA
SHAKHSHIR, Ghassan - In: Management Intercultural (2014) 31, pp. 141-147
In the food industry, price is an influential and a key factor in product brand positioning. This importance is even … consumers used to choose food products only based on the price and generally just buy the cheapest product, without taking into … effects of the recession, the repercussions of changes in price and variation in behavior due to promotions. Preliminary …
Persistent link: https://www.econbiz.de/10011079440