Retailers selling items through Internet auctions frequently use buy-now prices (BNPs), which allow the immediate selling of an item to consumers at a fixed price. Previous research has proposed several theories of the usage of BNPs by bidders. We study the usage of BNPs from a seller's point of...

This study investigates the reference price effect of historical price lists - which are provided in the auction description - on ending prices. This paper estimates and compares three different theories for the reference price effect of price lists: adaptation-level theory, range theory and...