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Price discrimination
Consumer behaviour
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Konsumentenverhalten
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Advertising effects
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Werbewirkung
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Advertising
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Werbung
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Internet marketing
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Online retailing
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Online-Handel
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USA
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United States
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Discounting
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Diskontierung
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Experiment
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Green marketing
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Low-cost strategy
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Niedrigpreisstrategie
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Preisdifferenzierung
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Preismanagement
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Price promotions
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Pricing strategy
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Rabatt
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Rebate
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Sales promotion
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Social Web
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Social discount rate
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Social web
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Soziale Diskontrate
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Altruism
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Altruismus
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Augmented reality (AR)
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Body weight
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Carlson, Jeffrey R.
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Kukar-Kinney, Monika
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of retailing and consumer services
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ECONIS (ZBW)
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A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
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2
Investigating discounting of discounts in an online context : the mediating effect of discount credibility and moderating effect of online daily deal promotions
Carlson, Jeffrey R.
;
Kukar-Kinney, Monika
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 153-160
Persistent link: https://www.econbiz.de/10011808572
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