Malik, M. Fahad; Awan, Masood Sarwar; Malik, Waseem Shahid - In: Cogent economics & finance 10 (2022) 1, pp. 1-8
Standard theory of consumer behavior stands on the maxim of utility maximization. Optimizing behavior of consumer is achieved by maximization of utility subject to budget constraint. An increase in inflation that is not accompanied by proportionate increase in income can leave a consumer worse...