Lynn, Michael; Flynn, Sean Masaki; Helion, Chelsea - In: Journal of Economic Psychology 36 (2013) C, pp. 96-102
Consumers selected round prices and/or sales-totals at greater than chance levels across two different pay-what-you-want situations and one self-pumped gasoline purchase. The differences among these situations suggest that the tendency to select round prices/sales-totals reflects a subjective...