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Marketing education and the missing P : evidence from Australia
Lowe, Ben; Lowe, Julian F. - In: Journal of strategic management education : JSME 5 (2009) 2, pp. 111-121
Persistent link: https://www.econbiz.de/10003981317
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Behavioral aspects of pricing
Lowe, Ben; Lowe, Julian F.; Lynch, David - In: Innovation in pricing : contemporary theories and best …, (pp. 357-375). 2013
Persistent link: https://www.econbiz.de/10009628009
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Behavioral aspects of pricing
Lowe, Ben; Lowe, Julian F.; Lynch, David - In: Innovation in pricing : contemporary theories and best …, (pp. 349-369). 2018
Persistent link: https://www.econbiz.de/10011713361