Showing 1 - 5 of 5
Persistent link: https://www.econbiz.de/10009307635
Persistent link: https://www.econbiz.de/10009690974
Uniform spatial pricing is a pricing policy by which a firm delivers its product to any customer at a fixed price, independent of the customer's location. For example, it is the method often, but not always used by mail-order and internet firms. Less well-recognized is that uniform pricing is...
Persistent link: https://www.econbiz.de/10013127844
Persistent link: https://www.econbiz.de/10011877488
Much of the literature on product line design or product line selection focuses on revenues or market share maximization, but in many cases, the true objective is to maximize profit. In this paper, we survey the literature on models that address decisions regarding the conceptual design of...
Persistent link: https://www.econbiz.de/10014209391