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We develop an analytical framework to investigate the competitive implications of personalized pricing technologies (PP). These technologies enable first-degree price discrimination: firms charge different prices to different consumers, based on their willingness to pay. We first show that, even...
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The Internet enables businesses to acquire a great deal of reference information, including the price in the open markets, for estimating appropriate prices of the assets to sell off. However, companies may be unsure whether this information is useful for their pricing strategies. In particular,...
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Achieving effective business design across the Internet and the offline channel is a critical concern for a hybrid firm's choice of pricing strategy. To examine the effects of consumer channel migration - a form of one-way channel interaction from the traditional sales channel to the Internet -...
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