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Journal of marketing research : JMR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Estimating brand positioning maps using supermarket scanning data
Shugan, Steven M.
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Journal of marketing research : JMR
24
(
1987
)
1
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pp. 1-18
Persistent link: https://www.econbiz.de/10001020986
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Product line bundling : why airlines bundle high-end while hotels bundle low-end
Shugan, Steven M.
;
Moon, Jihwan
;
Shi, Qiaoni
;
Kumar, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011645792
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