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Creating and communicating customer value : how companies can set premium prices that customers are willing to pay
Snelgrove, Todd - In: Innovation in pricing : contemporary theories and best …, (pp. 228-240). 2013
Persistent link: https://www.econbiz.de/10009628019
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Quantified value first, then price : realizing the positive impact of a value pricing strategy
Snelgrove, Todd - In: Journal of revenue and pricing management 17 (2018) 1, pp. 41-44
Persistent link: https://www.econbiz.de/10011875206
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Creating, calculating and communicating customer value : how companies can set premium prices that customers are willing and able to pay
Snelgrove, Todd C. - In: Innovation in pricing : contemporary theories and best …, (pp. 248-260). 2018
Persistent link: https://www.econbiz.de/10011713311