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~subject:"Pricing strategy"
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Consumer reality : how brands...
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Pricing strategy
Consumer behaviour
82,845
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Brand management
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Werbewirkung
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Advertising effects
4,129
Electronic Commerce
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Marketingmanagement
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E-commerce
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Marketing management
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Janssen, Maarten C. W.
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14
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Chen, Ying-Ju
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Eberhard Karls Universität Tübingen
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Econometrisch Instituut <Rotterdam>
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Edward Elgar Publishing
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Eric Cuvillier <Firma>
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European Pricing and Marketing Conference
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Gesellschaft zur Erforschung des Markenwesens
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GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
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GfK-Aktiengesellschaft <Nürnberg>
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Markendialog <17., 2013, Berlin>
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1
Walter de Gruyter GmbH & Co. KG
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Journal of revenue and pricing management
73
Management science : journal of the Institute for Operations Research and the Management Sciences
73
Journal of retailing and consumer services
67
Journal of business research : JBR
60
European journal of operational research : EJOR
44
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of retailing
38
International journal of industrial organization
36
International journal of production economics
31
The journal of product & brand management
31
Operations research
30
Manufacturing & service operations management : M & SOM
29
Discussion papers / CEPR
24
Journal of marketing
23
Information systems research : ISR
21
International journal of hospitality management
20
International journal of production research
20
Omega : the international journal of management science
19
NBER working paper series
18
Economics letters
17
Production and operations management : an international journal of the Production and Operations Management Society
17
Discussion paper / Centre for Economic Policy Research
16
Journal of economics & management strategy : JEMS
15
Journal of the Academy of Marketing Science
15
CESifo working papers
14
European journal of marketing : EJM
14
NBER Working Paper
14
Production and operations management : the flagship research journal of the Production and Operations Management Society
14
Working paper / National Bureau of Economic Research, Inc.
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Marketing letters : a journal of research in marketing
13
Psychology & marketing
13
SpringerLink / Bücher
13
Applied economics
12
Discussion paper
12
Journal of marketing research : JMR
12
Marketing science
12
Transportation research / E : an international journal
12
Discussion paper / Tinbergen Institute
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ECONIS (ZBW)
2,912
Other ZBW resources
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1
The influence of price and
brand
on the purchasing intensions of Arab women : an empirical study
Sakkthivel, A. M.
;
Ahmed, Gouher
;
Amponsah, Christian Tabi
- In:
International journal of business innovation and …
28
(
2022
)
2
,
pp. 141-161
Persistent link: https://www.econbiz.de/10013253134
Saved in:
2
A
brand
like a friend : how
brand
likeability influences
brand
perception
Ohlwein, Martin
;
Bruno, Pascal
- In:
International journal of market research
64
(
2022
)
3
,
pp. 295-305
Persistent link: https://www.econbiz.de/10013257982
Saved in:
3
Making sense of
brand
: how customer experience leads to
brand
image and price premium?
Renani, Effat Sadat Mahboobi
;
Aghdaie, Fathollah Amiri
; …
- In:
International journal of business excellence : IJBEX
33
(
2024
)
4
,
pp. 507-522
Persistent link: https://www.econbiz.de/10015062234
Saved in:
4
Effect of price and
brand
on common platform appliance failure
Baker, Nathan
;
Badar, M. Affan
- In:
Asia-Pacific journal of management research and …
11
(
2015
)
4
,
pp. 296-304
Persistent link: https://www.econbiz.de/10011446577
Saved in:
5
The influence of changing advertising support on consumers' perceptions of
brand
prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
6
Consumers' perceived
brand
aspiration and its impact on intention to pay price premium : moderating role of
brand
jealousy
Sreejesh, S.
- In:
Theoretical economics letters
5
(
2015
)
2
,
pp. 273-284
Persistent link: https://www.econbiz.de/10011396477
Saved in:
7
Better not smile at the price : the differential role of
brand
anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Saved in:
8
How retailer money-back guarantees influence consumer preferences for retailer versus national brands
Desmet, Pierre
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1971-1978
Persistent link: https://www.econbiz.de/10010380093
Saved in:
9
Brand
image and customers' willingness to pay a price premium for food brands
Anselmsson, Johan
;
Bondesson, Niklas Vestman
;
Johansson, Ulf
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 90-102
Persistent link: https://www.econbiz.de/10010384250
Saved in:
10
Decomposing the effects of online customer reviews on
brand
, price, and product attributes
Kostyra, Daniel
;
Reiner, Jochen
;
Natter, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 11-26
Persistent link: https://www.econbiz.de/10011490792
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