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Match your own price? : self-matching as a retailer’s multichannel pricing strategy

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Multiple market entry, cost signalling and entry deterrence

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Demand signalling under unobservable effort in franchising : linear and nonlinear price contracts

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Pricing and persuasive advertising in a differentiated market

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Signaling through pricing by service providers with social preferences

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A "position paradox" in sponsored search auctions

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Signaling Through Pricing by Service Providers with Social Preferences

Jiang, Baojun - 2017

In many services markets such as consulting, auto-repair, financial planning and healthcare, the service provider may have more information about the customer's problem than the customer, and different customers may impose different costs on the service provider. In principle, the service...

Persistent link: https://www.econbiz.de/10012969565

Freemium as an optimal strategy for market dominant firms

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