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Are consumers heterogeneous in their preferences for odd and even prices? : findings from a choice-based conjoint study
Baumgartner, Berhard; Steiner, Winfried J. - In: International journal of research in marketing : IJRM ; … 24 (2007) 4, pp. 312-323
Persistent link: https://www.econbiz.de/10003593771
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Accommodating heterogeneity and nonlinearity in price effects for predicting brand sales and profits
Lang, Stefan; Steiner, Winfried J.; Weber, Anett; … - In: European journal of operational research : EJOR 246 (2015) 1, pp. 232-241
Persistent link: https://www.econbiz.de/10011341652
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How customer satisfaction with respect to price and quality affects customer retention : an integrated approach considering nonlinear effects
Steiner, Winfried J.; Siems, Florian; Weber, Anett; … - In: Journal of business economics : JBE 84 (2014) 6, pp. 879-912
Persistent link: https://www.econbiz.de/10010390180
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A comparison of semiparametric and heterogeneous store slaes models for optimal category pricing
Weber, Anett; Steiner, Winfried J.; Lang, Stefan - In: OR spectrum : quantitative approaches in management 39 (2017) 2, pp. 403-445
Persistent link: https://www.econbiz.de/10011707124
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A semiparametric approach to estimating reference price effects in sales response models
Aschersleben, Philipp; Steiner, Winfried J. - In: Journal of business economics : JBE 92 (2022) 4, pp. 591–643
Persistent link: https://www.econbiz.de/10013438849
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Dynamic pricing using flexible heterogeneous sales response models
Aschersleben, Philipp; Steiner, Winfried J. - In: OR spectrum : quantitative approaches in management 46 (2024) 1, pp. 29-72
Persistent link: https://www.econbiz.de/10014519153