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Optimizing Reserve Prices in Display Advertising Auctions

Choi, Hana; Mela, Carl F. - 2023

This paper considers how a publisher should set reserve prices for real-time bidding (RTB) auctions when selling …

Persistent link: https://www.econbiz.de/10014343903

Improved Auction Price Mechanism for Electronic Security Trading Platform

Li, Xi Hao - 2012

By reviewing the current Xetra auction price mechanism and analyzing its economic properties, we discover that Xetra auction price is generically non market-clearing and that only limit prices are considered as Xetra auction price, which prevents a market-clearing price but not a limit price...

Persistent link: https://www.econbiz.de/10013115759

How do sellers benefit from buy-it-now prices in Ebay auctions? : an experimental investigation

Grebe, Tim; Ivanova-Stenzel, Radosveta; Kröger, Sabine - 2018

In Buy-It-Now (BIN, hereafter) auctions, sellers can make a "take-it-or-leave-it" price offer (BIN price) prior to an … to auction prices substantially below those expected in second-price auctions. Our results reveal that the observed price … BIN prices to eBay auctions has an enhancing effect: the eBay BIN auction is more efficient and generates significantly …

Persistent link: https://www.econbiz.de/10011902715

How do sellers benefit from Buy-It-Now prices in eBay auctions?

Grebe, Tim; Ivanova-Stenzel, Radosveta; Kröger, Sabine - 2019

We investigate experimentally on eBay how sellers set prices in "Buy-It-Now" (BIN) auctions. We find that the eBay … format leads to prices substantially below those expected in second-price auctions. Moreover, our results reveal that the …

Persistent link: https://www.econbiz.de/10012309640

Risk, reward and uncertainty in buyer-seller transactions : the seller's view on combining posted prices and auctions

Ivanova-Stenzel, Radosveta; Kröger, Sabine - 2023

In Buy-It-Now auctions, sellers can post a take-it-or-leave-it price offer prior to an auction. While the literature … of view. Buy-It-Now auctions are complex mechanisms and therefore quite challenging for sellers. The paper discusses the …-It-Now auctions. …

Persistent link: https://www.econbiz.de/10014477420

Weak versus strong net neutrality : correction and extensions

Gans, Joshua; Katz, Michael L. - 2016

We correct and extend the results of Gans (2015) regarding the effects of net neutrality regulation on equilibrium outcomes in settings where a content provider sells its services to consumers for a fee. We examine both pricing and investment effects. We extend the earlier paper's result that...

Persistent link: https://www.econbiz.de/10011547557

Customer recognition and competition

Shy, Oz; Stenbacka, Rune - 2011

We introduce three types of consumer recognition: identity recognition, asymmetric preference recognition, and symmetric preference recognition. We characterize price equilibria and compare profits, consumer surplus, and total welfare. Asymmetric preference recognition enhances profits compared...

Persistent link: https://www.econbiz.de/10009232398

The Role of Spatial Demand on Outlet Location and Pricing

Duan, Jason A. - 2006

In this paper we consider the problem of outlet pricing and location in the context of unobserved spatial demand. Our analysis constitutes a scenario wherein capacity-constrained firms set prices conditioned on their location, demand and costs. This enables firms to develop maps of latent demand...

Persistent link: https://www.econbiz.de/10012733737

Two-Sided Price Discrimination by Media Platforms

Lin, Song - 2019

An increasingly common practice among media platforms is to provide premium content versions with fewer or even no ads. This practice leads to an intriguing question: how should ad-financed media price discriminate through versioning? I develop a two-sided media model and illustrate that price...

Persistent link: https://www.econbiz.de/10012898703

Uniform Pricing as a Barrier to Entry

Feng, Hong - 2017

This paper considers an entry game in which an incumbent firm operates in a number of markets and a potential entrant seeks to enter some or all of the markets. While price discrimination has usually been thought of as a barrier to entry, in our model it is not and, on the contrary, we find that...

Persistent link: https://www.econbiz.de/10012943530

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