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Effectiveness of measures assessing response to price information

Desmet, Pierre - In: The journal of product & brand management 25 (2016) 7, pp. 676-686

Persistent link: https://www.econbiz.de/10011616257

Revisiting three decades of price premium research in marketing : a literature review

Singh, Gaganpreet; Pandey, Neeraj - In: International journal of revenue management : IJRM 8 (2014/2015) 3/4, pp. 219-240

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An insight into pay-what-you-want pricing

Roy, Rajat - In: Marketing intelligence & planning 33 (2015) 5, pp. 733-748

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Store brand vs. national brand prices : willingness to pay ≠ willingness to accept

Boyle, Peter J.; Lathrop, E. Scott; Kim, Hyoshin - In: Journal of global scholars of marketing science : … 31 (2021) 4, pp. 563-579

Persistent link: https://www.econbiz.de/10012622608

An insight into pay-what-you-want pricing

Roy, Rajat - In: Marketing Intelligence & Planning 33 (2015) 5, pp. 733-748

(WTP), when external pricing cues are available. This positive IRP-WTP relationship is further moderated by involvement and … price consciousness. The purpose of this paper is to test how the IRP-WTP relationship will be moderated by involvement and … – In the normal everyday pricing context, involvement strengthens the IRP-WTP relationship, while price consciousness …

Persistent link: https://www.econbiz.de/10014947253