Rachel Yang, B.; Ahmadi, Reza H.; Monroe, Kent B. - In: Journal of Product & Brand Management 7 (1998) 5, pp. 433-440
Multinational companies marketing their undifferentiated products to different countries unintentionally may create a problem for themselves. A low price in one country may encourage an enterprise to transship the products to another country with higher price, creating a new channel of parallel...