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Are nine-ending prices equally influential in Eastern culture for pricing green products?
Tripathi, Avinash; Pandey, Neeraj - In: Journal of international consumer marketing 30 (2018) 3, pp. 192-205
Persistent link: https://www.econbiz.de/10011917560
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Price framing literature : past, present, and future
Tripathi, Avinash; Pandey, Neeraj - In: The marketing review 17 (2017) 3, pp. 307-336
Persistent link: https://www.econbiz.de/10011853813
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Voluntary pricing mechanisms for green product purchase : altruistic versus self-enhancing consideration
Tripathi, Avinash; Pandey, Neeraj - In: The international review of retail, distribution and … 29 (2019) 2, pp. 198-217
Persistent link: https://www.econbiz.de/10012208860
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Leveraging return policy for price premium
Singh, Gaganpreet; Pandey, Neeraj - In: Journal of revenue and pricing management 14 (2015) 4, pp. 276-292
Persistent link: https://www.econbiz.de/10011439976
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Revisiting three decades of price premium research in marketing : a literature review
Singh, Gaganpreet; Pandey, Neeraj - In: International journal of revenue management : IJRM 8 (2014/2015) 3/4, pp. 219-240
Persistent link: https://www.econbiz.de/10011546881
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Four decades of coupon research in pricing : evolution, development, and practice
Pandey, Neeraj; Maheshwari, Vaibhav - In: Journal of revenue and pricing management 16 (2017) 4, pp. 397-416
Persistent link: https://www.econbiz.de/10011771216
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Determinants of celebrity-owned brands leveraging price premium
Singh, Gaganpreet; Pandey, Neeraj - In: Journal of fashion marketing and management 21 (2017) 3, pp. 361-384
Persistent link: https://www.econbiz.de/10011773345
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The determinants of green packaging that influence buyers’ willingness to pay a price premium
Singh, Gaganpreet; Pandey, Neeraj - In: Australasian marketing journal 26 (2018) 3, pp. 221-230
Persistent link: https://www.econbiz.de/10011954219