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Preisbündelung : eine Analyse von Zahlungsbereitschaften und Variablen des Konsumentenverhaltens

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Preisuntergrenze, Preisvergleich, Preisobergrenze, Preistheorie, Preis, Preisbündelung, Preisdifferenzierung …, Preisdiskriminierung, maximale Zahlungsbereitschaft, Strukturgleichungsmodelle, behavioral pricing, reservation price, maximum willingness … to pay, price bundling …