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Malleable conjoint partworths : how the breadth of response scales alters price sensitivity
Chakravarti, Amitav; Grenville, Andrew; Morwitz, Vicki G.; … - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 515-525
Persistent link: https://www.econbiz.de/10010210157
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Consumer price effects : loss aversion in value vs. in demand
Kallio, Markku; Halme, Merja; Aspara, Jaakko - In: Journal of the Operational Research Society 71 (2020) 8, pp. 1306-1314
Persistent link: https://www.econbiz.de/10012264574
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Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
Rio Olivares, M. J. del; Wittkowski, Kristina; Aspara, … - In: Journal of marketing 82 (2018) 1, pp. 115-131
Persistent link: https://www.econbiz.de/10011804107
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Consumers' behavioural responses to price promotions of organic products : an introspective pre-study and an online field experiment
Isojärvi, Jyrki; Aspara, Jaakko - In: European journal of marketing 57 (2023) 7, pp. 1804-1825
Persistent link: https://www.econbiz.de/10014342168
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Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki; Aspara, Jaakko; Movarrei, Reza - In: Marketing letters : a journal of research in marketing 33 (2022) 3, pp. 499-521
Persistent link: https://www.econbiz.de/10013454587