Ray, Sourav; Wang, Li; Levy, Daniel C.; Bergen, Mark - 2019
Electronic shelf label (ESL) is an emerging price display technology around the world. While these new technologies … in material, labor and managerial costs. The presumed benefits of ESL, for example, tend to be focused around lower price … adjustment costs (PAC), also known as menu costs. However, ESL not only can save PAC but may also enable the retailer to price …