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~subject:"Pricing strategy"
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Pricing strategy
Consumer behaviour
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Market entry
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captive consumers
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asymmetric competition
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China (VR)
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Oertel, Christian
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Schmutzler, Armin
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Challenging the Incumbent : entry in markets with captive consumers and taste heterogeneity
Schmutzler, Armin
;
Oertel, Christian
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2021
Persistent link: https://www.econbiz.de/10012513951
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