Research on the launch of new products in the international realm is scarce. The present paper is the first to document how launch window (difference in months between the first worldwide launch and the subsequent launch in a specific country) and launch price are interrelated and how regulation...

Many industries use dynamic pricing on an operational level to maximize revenue from selling a fixed capacity over a finite horizon. Classical risk-neutral approaches do not accommodate the risk aversion often encountered in practice. We add to the scarce literature on risk aversion by...

In this article the authors describe their comprehensive analysis of moderating factors of cross-brand effects of price changes and contribute to the literature in five major ways. (1) They consider an extensive set of potential variables influencing cross-brand effects of price changes. (2)...

This paper examines how data-driven personalized decisions can be made while preserving consumer privacy. Our setting is one in which the firm chooses a personalized price based on each new customer's vector of individual features; the true set of individual demand-generating parameters is...

This paper deals with sales promotions in the form of consumer price discounts in fast-moving consumer goods. First, we show analytically that suboptimality is to be expected with respect to the size of the consumer price discount. This is due to the separate decision making of the retailer and...

We consider a firm who faces business risk due to stochastic goods market outcomes and identify two risk channels of pricing and production. One channel is based on the passive risk consideration, through which the producer raises prices to abide by riskier business and thereby associates higher...

We study sourcing and pricing decisions of a firm with correlated suppliers and a price-dependent demand. With two suppliers, the insight -- cost is the order qualifier while reliability is the order winner -- derived in the literature for the case of exogenously determined price and independent...

This paper concerns dynamic pricing of multiple perishable products when there is model uncertainty, which we formulate as a worst-case stochastic intensity control problem where ambiguity is modeled using the notion of relative entropy. One feature of our formulation is that the demand models...

This paper analyzes optimal retailer pricing in dense transshipment networks. Given the complexities associated with logistic profit functions (Hanson and Martin 1996; Hongmin and Woonghee 2011), a key insight of the paper is that prices become much easier to analyze as the network becomes dense....

We consider optimal pricing for a two-station tandem queueing system with finite buffers and price-sensitive customers. The service provider quotes prices to customers using either static or dynamic pricing. The objective is to maximize either the infinite-horizon discounted profit or the...